The influence of the domestic consumer market advocating a more original, fresher, and healthier consumption concept has prompted consumers to gradually increase their demand for personalized products, and the market share of high-end beer is increasing.Craft beer is widely respected and recognized by the market for its unique flavor, color and health, and its proportion has been increasing year by year since 2015. Major breweries are also trying to transform, localized, small-scale, and diversified craft beer will surely become the main beer consumer in the future. The development space is huge, and the proportion of pure craft beer will become higher and higher.

The intelligent system for the preservation of puree craft beer can be widely used in the catering industry, large, medium and small hotels, entertainment and leisure, bars, beer squares and living communities. It is a "sales logistics guarantee for beer merchants and sellers to expand high-end markets. System", the project has obvious advantages in terms of resources, environmental protection, production, market operation, market profit, development potential and other links compared with bottled beer and traditional fresh-keeping containers. It also takes into account natural benefits, social benefits and economic Benefits, the whole process of integrated preservation from the winery to the table is realized.

Relying on wineries, restaurants, bars, etc. as a whole, the project produces various types of characteristic craft beer and builds local brands. The sales relies on the brand structure as a composite marketing model, vertical supply, in addition to terminal retail supply, franchise establishment of regional experience stores , Tasting restaurant and bar shop, tourist attraction wine house, customized supply, etc.

At present, China still has a desert of craft beer.

Competitive advantage (S)：Craft beer products are diversified, localized, unique and pure in taste, rich in layers, healthy to drink, no additives, and no substitutes like starch, syrup, rice, or corn.

Competitive disadvantage (W)：The output is small, the cost is high, and the capital is not comparable to the formed company.

Potential opportunity (O)：At present, craft beer has entered China without scale, and consumers still don't know enough about the product.

u The amount of barley malt for 1000L craft beer is 220KG, barley malt is 5.0 yuan per kilogram, and the cost of barley malt: 220X5.0=1100 yuan.

u The hop consumption of 1000L craft beer is 0.6KG, of which bitter flower is 0.4KG, fragrant flower is 0.2KG; bitter flower is 200 yuan/KG, and fragrant flower is 300 yuan/KG; so the cost of hops is: 0.4ⅹ200+0.2ⅹ300=140 yuan (proportion 0.6‰)

u 1The dosage of 000L craft beer dry yeast is 1KG, dry yeast is 2000 yuan / KG, and the cost of dry yeast is: 01ⅹ2000/5=400 yuan (the ratio is 1‰) (5 batches of yeast can be used)

u The water consumption of 1000L craft beer is 3m³, the water price is 4 yuan/ton, and the water cost is: 3ⅹ4=12 yuan

u The electricity consumption of 1000L craft beer is 400 kWh, the electricity price is 1 yuan/kWh, and the electricity cost is: 400ⅹ1=400 yuan

u The labor cost of making a can of wine is 500 yuan

u The above items are the total production cost of 1000L craft beer: a total of 2552 yuan,

u The cost of craft beer per liter is: 2552 yuan ÷ 1000L=2.552 yuan∕L

1. Daily profit of 1000L craft beer (calculated at 20 yuan/L, 300L sold per day): 300ⅹ(20-2.552)=5234 yuan
2. Monthly profit of 1000L craft beer (calculated in 20 days): 5234ⅹ20=104680 yuan.

Unique craftsmanship and high quality beer:Because the craft brewing equipment can be brewed on-site and can be consumed on-site, it can integrate the unique technology of brewing without bacteria infection, without filtering, without high temperature treatment, without any additives, and truly blending with whole malt brewing. So of course the taste is purer, fresher, more nutritious, and more sanitary. Especially the production process does not add any additives, and any bottled beer (including pure draft beer) cannot be compared with it. It is a truly original, all-natural beer