In fact, there are many domestic beer products, and beer has been developed for many years, why can craft beer get so much attention, and capture the hearts of consumers? Mainly, it may be that craft beer has obvious advantages in taste, taste, quality and so on, which meets the needs of current consumers.

On the one hand, the previous market is basically industrial beer, taste light, low malt concentration. Craft beer, on the contrary, is better than industrial beer in taste, so it is often heard that "a deep into craft beer like the sea, since the industrial beer is a passerby."

On the other hand, compared with industrial beer, craft beer tastes more diverse, relatively higher quality, for the current pursuit of quality, the pursuit of taste of young consumers, craft beer can be said to be a better choice.

It can be said that the hot craft beer market has a lot to do with the influx of young consumers and the rise of female consumers. According to Jiuqian research shows that the target group of craft beer is the post-90, post-95 and post-00, and young consumers are gradually becoming the main force of the alcohol market.

The beer industry shows a trend of high-end

According to Euromonitor data, from 2015 to 2020, the proportion of high-end beer consumption in China increased from 7.1% to 11%, and the proportion of high-end beer market size increased from 24.6% to 35%. Excluding the impact of the 2020 pandemic, premium beer will achieve a CAGR of about 10% in volume and 13.5% in market size from 2015 to 2019.

Craft beer is in the future

As a way of high-end beer, craft beer may further develop with the pace of high-end beer, and the consumption of craft beer is relatively considerable, compared with overseas mature markets, there is still a lot of room for improvement

In the future, those more cost-effective craft beer products, as well as craft beer brands with product characteristics and consumption awareness, have the opportunity to occupy a more stable position in the market.

Craft beer has been on the rise in recent years and has become a hot track. Under the larger market potential, it has attracted many enterprises, including beer companies, start-ups and catering brands, and the market has become more and more lively.