Craft beer has been gaining a significant share of the domestic market. Its strong aroma, delicious flavor, rich taste, and lack of a heady aftertaste have gradually replaced industrial beer. Major breweries are also attempting to transform, and localized, small-scale, and diversified craft beer is poised to become the mainstream of future beer consumption.

Today, craft beer has infiltrated bars, cafes, pubs, barbecue restaurants, hot pot restaurants, and other sectors. Many craft beer houses have also begun to open online, marking the transition from a niche product to a mass consumer market.

More and more people are joining the craft beer startup scene, many of whom are newbies with no knowledge of the industry. Below is a summary of initial steps for starting a craft beer business.

1. Community stores: Starting a business in just 30 square meters offers both retail and takeout.

Consumers can see beer being brewed live with the equipment, making it more reassuring and highly replicable.

2. Craft beer and catering model

With craft beer as the primary focus, supplemented by catering, craft beer is used to increase the catering business's share of sales and boost overall profit, with beer being a key focus. Craft beer-themed catering models are a prime example; the recently popular small pubs follow this model. Retail, takeout, and dine-in options are available.

3. Partner with traditional restaurants, placing craft beer equipment in a corner of the restaurant, allowing customers to experience the brewing process and enhance the interactive dining experience. Compared to traditional restaurants, craft beer, as a new offering, can change diners' preconceived notions and boost restaurant sales.

4. Build a small brewery to monopolize the surrounding fresh beer market and distribute wholesale to all nearby restaurants, hotels, bars, and other establishments.