Since its introduction to China, craft beer has experienced nearly three decades of development and has gained popularity among consumers and entrepreneurs for its fresh, pure taste, unique flavor, and diverse varieties. Today, a manufacturer of home-brewed beer equipment will briefly analyze why this venture is suitable for entrepreneurship.

1. Consumers

The current market's core consumers are generally those born in the 1980s, 1990s, and even the 2000s. This generation's consumer outlook is completely different from that of the 1960s and 1970s, representing a major reshuffle. This generation enjoys a lively atmosphere, enjoys trying new things, and has a rich nightlife. They enjoy slow bars and sophisticated pubs, and naturally, industrial beer is no longer their preferred choice. Therefore, it's time to consider different varieties of craft beer.

2. Investment Costs

For entrepreneurs, besides the market, another important consideration is the project's cost and return on investment. For first-time beer equipment investors, we recommend starting with small-scale equipment: 100L, 200L, or 300L. The investment cost for a small 100-square-meter bar is approximately 200,000 yuan. The cost of brewing a liter of craft beer is around 1.5 yuan per liter. With a daily sales volume of 200 liters, and a market price of 20 yuan per liter, the profit margin is still substantial.

3. Replicability of the Project

Once a craft beer house or beer bar is established, its business model is replicable. Take, for example, a client in Inner Mongolia. Initially, they chose a 300-liter hotel beer brewing system. Since surrounding hotels only served bottled beer, their business model relied on home-brewed craft beer, which undoubtedly opened up sales channels. Combined with the owner's unique business philosophy, they quickly captured the market and now have numerous branches. If you'd like to learn more about their business model and purchase craft beer equipment, we can share their successful formula.

4. Diverse Product Variety

There are many different types of beer. Commonly available on the market are regular bottled draft beer, draft beer, raw beer, and both domestic and imported craft beer. Craft beer is considered the highest quality of beer, with a quality and taste unmatched by other beers. It is positioned as a premium beer in the beer industry, and its sales price can be several times, or even dozens of times, higher than that of regular beer. Therefore, craft beer has significant market competitiveness compared to other similar products.

Zunhuang is a comprehensive beer production equipment company specializing in the design, manufacture, installation, commissioning, and technical services of craft beer equipment. Our leading products include home brewing equipment, small beer equipment, small brewery equipment, beer laboratory equipment, and fruit wine equipment. We welcome you to visit our factory for a site visit!