Stimulated by consumption, the Chinese beer market continues to grow, attracting many international brands to enter. According to the statistics of the "China Beer Industry Brand Competition and Consumer Demand Investment Forecast Analysis Report" released by the Qianzhan Industry Research Institute, China's beer imports grew steadily from 2013 to 2018, with a total increase of 638,844 kiloliters. From January to December 2018, China's beer imports amounted to 821,141 kiloliters, a year-on-year increase of 14.7%. In the past ten years, the sales growth rate of high-end beer in my country has reached more than 10%. During 2011-2018, the growth rate of high-end beer sales fluctuated between 20%-35%, while the proportion of low-end beer sales dropped from 89.1% to 76.5%. . Domestic consumers are gradually changing from "drinking more" to "drinking well" consumption willingness, and the beer structure is gradually developing towards high-end. At the same time, data shows that imported brands account for more than 65% of the domestic high-end beer market. 

However, some market participants believe that Guangzhou is a place where many imported beers compete, so it will not be easy for imported beers to break through. "Imported beer is geared towards more mature consumer groups and has higher profit margins, but imported beer manufacturers are also increasing. How to cultivate a stable consumer group will be the key to the success or failure of imported beer." said Liang Rongde, an analyst at a commercial analysis agency.