Most Chinese beer consumers’ awareness of beer is still only in the concepts of “cooked beer”, “fresh beer”, and “pure draft beer”. With the popularity of imported beer, “white beer” has emerged in the beer market. "Yellow beer", "dark beer" and other concepts emerge in endlessly, making people a little dizzying.
What's more subversive is that, if it is classified by dimensions such as brewing scale and flavor characteristics, the light beer that has been drunk by many beer consumers is called "industrial beer", which corresponds to another A concept“Craft beer”。
Craft beer is somewhat opposed to domestic beer. Domestic beer emphasizes the standard, the same variety of beer is produced all over the country with the same taste; craft beer is precisely the diversification of taste and personalization as the biggest selling point.
It is understood that, compared with industrial beer, the concentration of wort and the number of hops in craft beer are several times higher, the alcohol content is higher, and the flavor is naturally stronger.
While Chinese consumers are still struggling to figure out what is the concept of craft beer, the pioneers of Chinese craft beer have started their next journey on the road of exploration.
On August 22, 2015, the 4th "Master Cup" Home Brewing Beer Grand Prix was held in Qinhuangdao, Hebei. Contestants come from various regions, including Taiwan, and even overseas. They will compete for the championship in 8 groups. The jury will finally select the championship from these 8 groups.
This year, the "Master Cup" Organizing Committee has created a jury consisting of 15 judges, including internationally renowned beer appraisers, brewers and BJCP certified referees, "continue to ensure the high level and fairness of the competition."
Interestingly, according to the rules of the "Masters Cup" organizing committee, there is an additional honor in the regional awards that receive the highest group scores in the "Masters Cup" each year-the right to host the next year's cup. However, the same region cannot be twice in a row. Became the host in 2010. With the second result of the third "Master Cup" team in 2013, Hebei Province won the right to host this "Master Cup".
It is understood that the "Master Cup" Home Brewing Beer Grand Prix was initiated by Gao Yan in 2012 and has been held for three times in Nanjing, Dalian, and Beijing. It has become the home brewing beer competition with the highest level and the most contestants in China.
Experts in the industry said that industrial beer is more of a batch standard product produced by machines and technical specifications, while craft beer uses the experience, skills, and talent of the brewer to the extreme. The brewer is absolutely for craft beer. It can be called a soul figure, and it is very important for the inspiration and training of winemakers.
For more craft beer, please pay attention to Shandong Zunhuang Brewing Equipment
Company official website::www.zhbrew.com