Why is draft beer more expensive than regular beer?
Draft beer is beer that has not been fermented. Regular beer is beer that has been fermented. Generally speaking, beer can be divided into draft beer and cooked beer. Ordinary beer, that is, cooked beer, is sterilized by heating to extend the shelf life, but loses the fresh taste of the beer; while draft beer is sterilized by microporous membrane filtration to meet the quality requirements, so the taste and nutrients have not changed. And the appearance, smell and taste of draft beer are better than cooked beer.
"Draft beer" is actually beer filtered through a microporous membrane. It is different from ordinary high-temperature sterilized beer and canned cooked beer. It is a high-quality beer with natural, no coloring, no sugar, and no preservatives. , The nutritional value is higher than ordinary bottled beer.
Draft beer is different from bottled and canned beer that has undergone high temperature sterilization, and it is also different from bulk beer that has not been sterilized. It is a fresh beer without preservatives and sugar. It is understood that draft beer is directly poured into a fully enclosed stainless steel barrel from the production line. When drinking, the draft beer machine is used to charge carbon dioxide, and the draft beer machine is used to control the wine at 3-8°C. When drinking, it is necessary to directly hit the beer glass from the draft beer machine to avoid contact between the beer and the air, so that the beer is fresher, thicker and richer in foam.
In the market, the price of draft beer is 3-5 times higher than that of the same amount of cooked beer. It is understood that on the one hand, because of its high cost, for example, it needs to cool down and supplement carbon dioxide through the fresh beer vending machine. The shelf life of beer is not long, and dealers bear relatively high risks. In addition to the above two aspects, the editor believes that there are the following points:

1、Because it is fresh beer, it maintains the good taste and nutrition of beer；
2、In the production process, the requirements for aseptic conditions are strict and the equipment investment is large. Before filling, it must go through membrane filtration or pore filtration to remove all microorganisms. The beer barrel and production environment must be strictly sterile;
3、The sales method is unique. It is necessary to cool down and replenish carbon dioxide through the fresh beer vending machine, and use carbon dioxide to pressurize the beer, avoiding the oxidation of the beer in contact with the air;
4、The reason is that the shelf life of fresh beer in barrels is not long, and dealers bear certain risks. If they cannot be sold in time, they will cause great economic losses;
5、It is a commercial factor. Because draft beer is a new type of commodity, in order to maintain its own value and at the same time for its long-term survival, it has increased its value when it came out.
The above is probably the reason why draft beer is more expensive than regular beer. The editor of Shandong Zunhuang specially reminded that draft beer is a kind of ordinary draft beer. Because it has not been sterilized by high temperature, its shelf life is short. When drinking draft beer outside, be sure to look at the label outside the barrel, and observe the production date, manufacturer and other information.