With the rapid development of economy and society, people have gradually extended from the pursuit of "material and cultural needs" to the transformation process of "needs for a better life". Craft beer bars have also emerged to meet people's growing needs for a better life. One form. The investment in opening a small craft beer bar is not much, but the return is considerable. Small craft beer bars are slowly being accepted and become a gathering place for high-grade leisure people, so opening a small craft beer bar is a wise choice for both fame and fortune. So how to open a craft beer bar? The editor below will explain this issue from the following two perspectives.

1. Market research and business district location

(1). To appear in front of your competitors as a bar consumer, only in this way the bar boss will let you see what you want to see without scruples. With the increase of time and research time, the bar boss will mistakenly think that you are his VIP repeat customer, so that your conversation will be smoother! Well, this time you can open up to Hu Kan who is in the South and the North;

(2). Be sure to feel the service quality and wine quality in the bar. For the bar operator's comprehensive service level and understanding of beer, you must directly feel the beer "breath" from the operator (Book When it is used, there is less hatred, and only the word'breath' can be used here);

(3). Do several inspections at different time periods in order to correctly grasp the advantages and disadvantages of competing products, which time period has the most customers, and whether the opponent's customer source overlaps with the target customer source that you locate, etc.;

(4). The other party’s business practices, publicity practices, recent promotional activities, etc.;

(5). The other party's price and decoration style, staff salary, etc.;

(6). The proposed location must take into account the surrounding resident groups, including age group composition, preference for new things, choice of daytime leisure venues, etc. This aspect can be implemented in the form of questionnaires.

How to operate a craft beer bar will have many problems in actual operation. From an operational point of view, a bar is a small economic entity that provides services and craft beer for profit, so service and craft beer are products on the two main levels of the bar. Economically speaking, all operators should be rational, that is, their goal is to maximize benefits. Profit is the purpose of the bar as an economic entity, but the operation and management of the bar cannot be purely for the purpose of pursuing profit. The editor believes that the big coffees must have a deep understanding of this.

With rich personal experience and good knowledge of bars, bar operators should be miscellaneous and experts. The so-called miscellaneous family means that the boss's personal experience must be rich, and the boss with rich life experience and experience, and a lot of anecdotes and stories will have the charm to attract customers. The bar comes from the West, but it is not exactly the same as a Western bar. Differences in regions, climate characteristics, culture and consumption habits determine the content and form of the bar. As a bar owner, you should also find out the combination of bar and Chinese consumption habits and preferences from the differences between Chinese and Western cultures, so as to determine the form of bar opening and the content of operation. The so-called expert does not require to be very precise in a certain aspect, to reach the technical level, even if you know a little Chinese calligraphy and painting, write good handwriting, or collect more than 100 American blues music CDs and play A good guitar, or an avid fan of Jordan or Maradona, you are the so-called expert. What you need to open a bar is your specialty. Your interests and hobbies may not be as popular as the bar industry, but it will definitely play a positive role in running a bar.

A person who has no details and does not care about details is unattractive and appealing. As a bar owner, you should have a great interest in everything and have your own understanding, analysis and knowledge of many details in life.