Choose store location

The choice of store location can be combined with the different focus of the later business model. If you want to be a beer house and take the form of takeaway, you can find a residential area with cheap rent and follow the community business model.

If you want to build a store-in-store model and focus on in-store sales, there will be more store choices and considerations, such as store location, store size, and the spending power of nearby people. These factors add up to a good store. It is hard to find, so you must be patient when looking for a storefront. Look carefully during the off-season. It is a good choice around the Spring Festival.

Understand local policies

Before the project starts, implement the local policies. The shop-in-shop model is better. Especially for those who want to produce small-scale craft breweries, start with the project, including project approval, environmental assessment, plant, equipment, and product inspection. To implement it step by step, the policies in different regions may not be the same. You can implement them in light of your own specific conditions.

Purchase beer equipment

Buy a set of stable equipment, the operation can be simple or complex, but the equipment must be stable, the temperature control must be stable, the time control must be accurate, the equipment welding and polishing effect is good, the equipment pressure is good, etc., try to minimize the human factor on the product Intervene to standardize traditional beer technology and make special beer such as IPA. So on what basis should beer equipment be selected?

1. Beer consumption

Before choosing a set of beer equipment, you must first count the beer consumption in your store. The consumption of beer is seasonal. You must have a certain concept of the maximum daily consumption and monthly consumption to ensure that you continue to drink during the peak season.

2. Site conditions

There are not many cases that are limited by site conditions (water supply, drainage, electricity, ventilation, etc.). It is recommended to provide the site drawings and the surrounding environment to the equipment supplier. If conditions permit, ask the other party’s personnel to inspect the site first and provide suitable solutions according to the site conditions.

3. Estimated investment

Investing in a craft beer house is not only about equipment, but also for the later raw materials, water, electricity, personnel and other management costs. It is best to work with the equipment manufacturer to do a cost-benefit analysis in advance based on the local price and consumption level of the equipment placement site, and make an investment plan.

4. Types of wine

Depending on the region, taste preferences in different regions are different. In order to increase competitiveness, it is impossible for bars and hotels to brew only one beer. The number of types of brewing also determines the configuration of equipment, especially the fermentation system.

5. Japanese brewing batch

The brewing batch also determines the configuration of the equipment, because the capacity of the saccharification system and the fermentation system can be multiplied. For example, the capacity of saccharification and fermentation is the same for one brew in a day, and the fermentation is twice that of saccharification when brewing twice a day. The multiple cannot exceed four times. The equipment configuration is different. The saccharification time is generally 6-9 hours. The maximum brewing time is 4 batches a day and night, and 1-2 batches are generally brewed. In order to reduce the initial investment risk and save costs, it is a good way to choose multiple batches of brewing.

6. Wine making process

If you have your own brewing process, you must introduce it to the equipment supplier so that the equipment supplier can provide a reasonable equipment configuration based on the brewing process. Don’t worry if you don’t have your own craftsmanship. Generally, the manufacturers who provide the equipment will also provide a winemaker to teach you step-by-step.

7. The aesthetics of the equipment

The equipment used in the beer house, especially the saccharification equipment, can be outsourced by copper or stainless steel. There is also a certain price gap. Don't blindly follow it. Choose the one that suits you according to your decoration plan and store style. Make the store decoration and equipment style unified. In fact, isn’t the equipment part of the store decoration?

Determine the mode of operation

Matching meals increases sales. Drinking is a low frequency behavior, but meals are not. Good matching meals are an important reason for customers to frequent.

Who said craft beer houses can only sell beer?
1. Beer + BBQ
2. Beer + hot pot
3. Beer + dried fruits (snacks)
4. Beer + seafood
5. Beer + Western-style simple meal
6. Beer (pure delivery)
7. Beer + buffet

Decoration strategy

According to the beer equipment you choose, make a reasonable design, you can let the equipment manufacturer make a layout plan, and then according to the plan, do drainage, electricity, etc. Satisfy the water, drainage, electricity and other conditions required by the beer equipment, and then make specific decorations according to their own business forms.

For example, to make beer + barbecue, it is a combination of beer and barbecue element decoration. The most important thing is to be exquisite. In addition, the decoration should be based on one's own budget. Sometimes the small industrialized bar has a few small dishes and creates a good atmosphere, which is not necessarily a good place for drinking.

Apply for documents

The documents needed to open a beer house: health certificate, hygiene permit, job permit, industrial and commercial permit, tax certificate, etc., as follows: 

（1). The applicant brings his ID card, house ownership certificate or lease contract to the local health administrative department to apply for a health certificate and a health permit;   

(2) Bring 3 one-inch photos, health certificates, health permits, ID cards, housing ownership certificates (contract lease certificates) or other valid documents to the local administration for industry and commerce to apply for business licenses;   

(3) Bring the original and copy of the ID card, the business license, and the valid seal to the local tax department to register and receive the tax certificate. There may be differences in the policies of each place, and there is no way to go wrong.

Beer tastes better

Beer must taste good. Simply put, it has a strong taste, rich foam, bright and shiny body, and full aftertaste. After drinking, it can still taste malt after drinking.

Whether you brew it yourself or ask someone to brew it, you have to let the customer like it. Please remember that the customer's liking is king.

Ways of Selling Wine

There are many types of wine selling equipment suitable for beer houses, and the prices vary greatly. According to your own needs, choose the one that suits you. Nowadays, small domestic beer houses, some use refrigerated fresh-keeping tanks to develop branches, some use beer barrels to sell wine, some directly use tinplate beer cans, and some directly use plastic wine bags. This is based on their own positioning. select.

Create explosive points, keep creating new things

In modern society, if a business wants to do a good job, it must not only do things down-to-earth and do a good job of wine, but also create a hot spot that allows people to recognize us. With so many drinks and so many wines in the market, why should customers choose us? Because ours is a craft beer, there are more flavors, more imagination, and constantly creating new styles to attract more customers.